SoYoung creates lifestyle bags and accessories for modern families from its studio in Toronto, Canada.  Its mission is to add beauty to the everyday moments of parents’ lives by elevating the design of essential items.

Maintaining a singular focus on creating beautifully designed products in natural fabrics that present a refined alternative to licensed cartoon characters and floral prints.

SoYoung’s current range for the modern family include backpacks, lunch boxes, cooler bags, nappy bags and accessories that will be sure to please kids & parents alike!